Tracking performance of different creatives?

[Shak]

Anyone using "different" tracking URLs for "each" creative that they use in 1 ad-group.

been playing around and noticed some interesting stuff :)

Shak

not referring to CTR, but Conversion rate and ROI

[bakedjake]

what'd you notice that was interesting? re: weighting? or what?

i ran some tests with this eariler. can't say that i noticed anything terribly interesting with regards to conversion.

[edited by: bakedjake at 10:40 pm (utc) on Nov. 13, 2003]

[skibum]

Have done a little. Any way to do creative conversion testing with dynamic keyword insertion?

[roitracker]

Anyone using "different" tracking URLs for "each" creative that they use

Absolutely. I usually run between 2 & 4 ads per group at any one time, each using a unique tracking link. I also use the tracker to do dynamic split testing of landing pages.

=> The best CTR does not always translate into highest conversion/ROI rate.

[Learning Curve]

"I also use the tracker to do dynamic split testing of landing pages."

Good idea.