tracking google targeted content vs. keywords

[jarboy]

Hi,

How do you differentiate between clicks from target content or google search in your adwords campaign?

Thnks, Jarboy

[skibum]

One tracking system we use is designed specifically to track search referrals. AdWords is set up in its own campaign and anything that shows up without a search engine or keyword attributed to it is assumed to be from the content syndication.

Essentially it just shows a big block of unidentifiable traffic with associated leads and sales. If it looks good we keep it, if not we ax the content syndication.

[onlineleben]

Have a look for pagead2.googlesyndication.com in your logfiles.
These are the clicks received from content sites and you also find information about the site where the ads were placed in the referer