Mixing Exact and Broad matches

Is Google smart enough to handle this case properly?

[CernyM]

I'd like to set up two ad groups, or two campaigns (whichever works) for my keywords. On highly targetted keywords, I'm willing to pay a higher CPC, but I want exact matches, not the current broad matches.

However, in with a lot of the irrelevant broad matches are some relevant ones, so I'm willing to pay something for them, just not as much on a per click basis.

Can I set up one ad group with, say:

[main keyword phrase]

as an exact match and one ad group with

main keyword phrase

as a broad match with a lower CPC and have Google correctly assign the exact matches to the first ad group (and theoretically give me a higher ranking because I'm willing to pay more there?)

[Matahari]

Hi and welcome to webmaster world!

To the best of my knowledge, Google will show up the ad with the higher CPC -- in your case, the exact match -- over the one with lower CPC. Go ahead and try it :)

Matahari

[eWhisper]

You can set up an 2 ad groups that are:

1. [Red Widget] (exact)
2. Red Widget. (broad)

If someone searches for "handmade red widgers", ad #2 will be shown, and if someone searches for "red widget" than ad #1 will be shown.

There are a lot of bugs if you put them in the same AdGroup. If they are split into different AdGroups or Campaigns, then those bugs generally don't apply.