Adwords Novice Advice

[peadarpob]

Hi.

Any previous threads you can recommend
or advice you can give to a complete novice
in Adwords who MUST learn the basics of
the process and how to edit ads to cater
for Adwords ASAP?

Thx, PPob

[TomWaits]

[webmasterworld.com...]

[tlehne]

Buy a huge package of Valium. Currently dealing with Adwords is not for the faint hearted.

[Robsp]

peadarpob,

Start with exact matches only (keywords between []). This is a good way to learn the ropes and figure out where your customers are.