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Competitor with 2 listings for one search term

Bug or favor to big advertisers?

     
6:51 am on Oct 24, 2003 (gmt 0)

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We have a big guy competing with us in the travel industry with 2 listings with the same URL for the same search term. The 2 descriptions are slightly different but both are targeting a geographically specific market & hotel so it can't be a broad match bug. We found 10 examples so far. Anybody else seeing the same thing? Yes, I wrote to Adwords and waiting for a reply.
11:23 am on Oct 24, 2003 (gmt 0)

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Actually, I've been wondering about the value of using this tactic - creating 2 differently worded ads for the same kw's, etc.

Is this allowed, I don't see why it shouldn't be, and is there any benefit in doing so? As a Newbie I'd be very keen to find out what others think.

11:27 am on Oct 24, 2003 (gmt 0)

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We have a big guy competing with us in the travel industry with 2 listings with the same URL for the same search term. The 2 descriptions are slightly different but both are targeting a geographically specific market & hotel so it can't be a broad match bug. We found 10 examples so far. Anybody else seeing the same thing? Yes, I wrote to Adwords and waiting for a reply

does 1 of the ads happen to be an affiliate?

Shak

8:00 pm on Oct 24, 2003 (gmt 0)

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This is NOT allowed on Overture, is it by Google?
1:36 am on Oct 25, 2003 (gmt 0)

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Seems that there have been several threads covering this ground recently, so I'll comment very briefly:

* The AdWords program is built on the principle that one person should only have one ad at time show for a given search term. This is to be fair to the other dozen or so people who also want to show on the first page.

* You may certainly use the same keyword in more than one Ad Group or campaign within an account. However, only one will show at a time.

* Creating a second account in order to show twice for the same keyword is counter to the Terms and Conditions that advertisers agree to. Needless to say, this is not an accepted work-around. =:/

* If you see a case of a competitor 'double-serving, please send us an email with sufficient detail for us to duplicate your findings. We will certainly look into it.

And good question there Shak :)

9:59 pm on Oct 29, 2003 (gmt 0)

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I have seen many sites "double serving" ads. It is easy for websites to get away with if you attach some sort of tracking ID to your URLs...A website can claim a duplicate ad is an affiliated site (that is why there is a tracking id), but in fact it is just a duplicate ad.
8:24 am on Nov 27, 2003 (gmt 0)

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It is still happening and a complaint to our account rep was met with the lame response that the dupes were affiliates. No, the "aff" ad did not point to the aff's domain, its display URL was that of the vendor and the tracking URL was also that of the vendor with a tracking ID. When the above was pointed out, there was no reply.

IMO, an affiliate ad must point to the aff's own site, or else a vendor could easily buy 4-5 Adwords accounts and use the above loophole without needing to set up 4-5 fake aff sites.

Ash

8:38 am on Nov 27, 2003 (gmt 0)

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>* The AdWords program is built on the principle that one person should only have one ad at time show for a given search term. This is to be fair to the other dozen or so people who also want to show on the first page.

It may be built on that principle, but it certainly doesn't operate on that principle.

To find search terms that produce a premium sponsor and several regular Adwords listings for the same company/URL is a 2 minute job. Why these folks pay several times for these listings is another question......but they do, and Google allows it!

A nod is as good as a wink to a blind man......say no more ;)

8:38 am on Nov 27, 2003 (gmt 0)

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AdWordsAdvisor said:
You may certainly use the same keyword in more than one Ad Group or campaign within an account. However, only one will show at a time.

Does this mean that if I use my AdWords account to manage campaigns for several clients, a campaign per client, G will never show ads for more than one client per SERP?

4:06 pm on Nov 27, 2003 (gmt 0)

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Does this mean that if I use my AdWords account to manage campaigns for several clients, a campaign per client, G will never show ads for more than one client per SERP?

That is correct. I would think that you would want to keep seperate accounts for each client just for accounting purposes anyway.