Google Ad Services?

...what are they up to now?

[seoboy]

Go here and mouse over the ads on the right-hand side.
[google.com ]

Notice that some listings redirect through "googleadservices.com"? I've never seen this before, and the domain is registered to Google so it's the real deal. It's being used across a wide array of ads -- not just on this keyword search...

Obviously they're doing something different here. Account management? Something more? I have ideas, but I'm wondering if anyone has facts.

TIA,
seoboy

[seoboy]

ah... wait a minute. is this the conversion tracking URL that they are using for folks who have implemented and activated the conversion tool?

seoboy

[Jenstar]

Yes, it is. That URL shows up in both Adwords and AdSense ads.