From 8,47% CTR down to 0% CTR

Why?

[pgloor]

As a newbie I still don't understand a lot of things.

Following suggestions found in this forum (it's a great resource) I continuously worked on my keywords and ads.

I managed to raise the CTR for one of my campaigns from 1,64% to 3,85% (Oct,18). After a slight change my CTR raised to 8,47% over night (Oct, 19).

However, without making any more changes the CTR has fallen to 0% the next day (Oct, 20) and didn't come back.

Now, I'm starting to loose the position and the impressions are drastically falling.

Why this happened? What can be done?

[Robert Scott]

Sometimes a new ad does really well for a few days then it doesn't work so well. I guess people like to check out something new.

Also the day of the week can affect results depending on what you are advertising.

[Tropical Island]

Could also be your competitors checking you out in the first few days.

[eWhisper]

For ads that don't generate a lot of impressions, days of the week also matter. Sometimes we see 75% of all conversions on a weekend, and for other campaigns, 75% might occur M-TR. You might want to look at impressions/day and see if there are days of the week that are more significant for your campaign.

[pgloor]

Could also be your competitors checking you out in the first few days.

:( Must be. And obviousely they also figured out the good keywords I used.

You might want to look at impressions/day and see if there are days of the week that are more significant for your campaign

:) Weekends have always been 15-20% better. There was no significant difference among working days.

[AdWordsAdvisor]

I may be way off-track here, but a voice is whispering in my ear:

"...ask him if maybe the ad has been disapproved, and he is checking stats for an ad that is not running."

Worth checking anyway. Also, are there any double asterisks (**) on any of the keywords?

[vibgyor79]

>>> And obviousely they also figured out the good keywords I used

um.. don't lose sleep over it. If your competitors found your ad and clicked on it, they already know the keyword and probably have it in their list.

Possibilities -

1) Ads being disapproved
2) Drop in avg position of ad because of new competitors with higher CPC.

Make a slight change in the ad copy and hike up the price a little.

Compare the number of clicks,impressions & avg pos on Oct 19th with the stats for Oct 20th and let us know. Do mention the number of clicks too - because 8.47% CTR could mean 1 click and 12 impressions. If that's the case, there is a big possibility of CTR going down from 8% to 0% in a day!

[pgloor]

"...ask him if maybe the ad has been disapproved, and he is checking stats for an ad that is not running."

This was the first thing I checked. No, the add is running and still got about 90 impressions/day. This is sligthly less than before and like the position continously falling.

I really think it's a competitor who found my "magic" keywords (easy to guess from title and text). When I set a very high CPC and click on "estimate traffic" I can see that the estimated costs are more than twice as much than two weeks ago.

Now I tried to set my bid above my mark, just to see what happens for a day or two. However, I cannot do this longer than two days without the risk of a negativ ROI.