Dynamic Keyword Insertion & Power Posting

Better conversions or just easier setup?

[skibum]

Up till the introduction of extended broad match, used to write custom creative for every ad on broad match and the results were outstanding. With the introduction of the exteded version everything fell apart and have been going with dynamic keyowrd insertion and power posting the creative and landing pages on exact and phrase.

To early to make any conclusions yet, though the preliminary [conversion] results still aren't good. Anybody find campaigns work better if more than the keyword is in the title?

Basically identify the question the person is asking with the query and use the title to lead into an answer that the decription lines follow up on? Just putting the keyword in the title seems to draw the clicks ok (till everyone starts doing that and all ads look the same) but doesn't seem to convert as well.

Any experiences/thoughts?

[Neil_S]

It's all screwed since the changes. We're thinking of suspending all Google ads until this situation resolves itself. People are either getting almost no clicks on previously successful key phrases and broad matches, or they're getting lots of junk.

Neil

[vibgyor79]

Not a bad idea skibum - worth trying it out. Since you are already using dynamic keyword insertions, have you noticed an increase in CTR for the broad matched keywords? I would assume so, since the keyword sits in the ad copy title.