Hi, I have implemented the tracking tool and now for the first time am able to track each keyword individually. Previoulsy, I was just tracking each indvidual ad.
When should one start reacting to each individual word on an ROI basis. Since many of the keywords get only a handful of clicks a day, I don't want to over react.
thanks tom
TomWaits
2:40 pm on Oct 13, 2003 (gmt 0)
Personally, I wouldn't react on it until the broad matching stuff is worked out. Many posters have seen their CTR's and conversions come down, including us, since last week's Google tsunami.
