How Broad is Broad Matching?

A little frustrated

[PatrickDeese]

I am new to Adwords and I have been pretty happy with the program.

I am a little confused to how to make broad matching work for me.

I have a four word phrase that I am trying to target, a destination.

For simplicity's sake let's say that it is:

Stratford Upon The Avon

(I know it doesn't really have "the")

Okay so I am thinking let's target all Stratford and all Avon searches, and use negative searches to kill the bad matches, ex:

avon
stratford
-stratford festival
-stratford canada
-avon cosmetics
-avon romance

etc etc

Shouldn't Adwords match my bid with searches for

Stratford Upon Avon
Stratford On Avon
Startford Avon
Stratford Upon Evon

based on the fact that I (thought) I told it put me in *All* Avon and/or Stratford searches - except for ones that I flagged as bad matches.

Well it's not working. What am I doing wrong? Do I really have to bid on every variation I can think of?

[bird]

It's probably better not to repeat your positive keywords within the negatives, or the system may get confused. You could try to simplify your list like this:

avon
stratford
-festival
-canada
-cosmetics
-romance

The downside is that someone looking for "romance in stratford" will not see your ad either, but you need to make up your own mind whether that is a problem or not.

[Tropical Island]

PatrickDeese said:
"Well it's not working. What am I doing wrong? Do I really have to bid on every variation I can think of?"

The reason it's not working is because of the glitch in the system since last Thursday.

Please see [webmasterworld.com...]
for a full expnation. Give it a few days and check again or watch that thread to see when it's working.

I just tried our regional keyword which we have as a broad match and our ad appears however when I ad a word like "scuba" my ad does not show up - the glitch.