Broad Match Problems

confused

[cindysunc]

Right now Broad Match is now the default. You can click Change your keyword matching options and change the default Broad Match to either Phrase "keyword" or exact [keyword] But for some ads i run, i want some keywords to be phrase and some exact. But from the wording it's either or.

I have an ad.
I have a bunch of keywords for the ad.
For some keywords i want phrase "keyword"
Other keywords i want exact [keyword]

Broad in now the default.
I click Change your keyword matching options then my options are:

Choose match types:
Change all broad match to either broad, phrase, or exact.

Totally confused. What do i need to do to have my ads run the way they did.

[Wired Suzanne]

I'm not sure what you mean with your question.

When you click on 'edit keywords' you can type any option you want right?

keyword
"keyword"
[keyword]

[Wired Suzanne]

Besides, isn't it more easy to have different ads for different keywords and create multiple campaigns and ad groups in your account, instead of having one ad with a bunch of keywords?

[cindysunc]

Yeah, thats the way it used to be. But now didn't it just change to Broad Match? I logged in and it says Broad Match is now the default, where the keywords you have can now show for plurals and even words not in your keyword list, words Google thinks are similar. Lets say i have and ad and these are my keywords:

[widget]
[blue widget]
"widgets"

I want it to stay like that, but with broad match it could show for all sorts of keywords related to widgets. It's now the default. And the way its worded you can change the Broad Match to either Phrase or Exact, but it doesn't say if you can have some exact and phrase keywords for the same ad.

From the page after you login:

"Broad matching now includes an expanded matching capability. If you haven't already done so, now is a good time to take a look at some of your potential matches. If some of the additional keywords aren't right for your account, add them as negative keywords. If you prefer not to have your keywords automatically expanded, you can change from broad matching to phrase or exact matching."

Thats where i'm confused, its now broad match which i don't want, and you can change it to phrase or exact matching. I want both for some ads but according to the wording you can only change all your keywords to either phrase or exact.

[cindysunc]

Ah, nevermind i need to get some sleep. I figured it out i think. Broad match only applies to keywords listed as keyword not "keyword" or [keyword]

[instand1]

And the way its worded you can change the Broad Match to either Phrase or Exact, but it doesn't say if you can have some exact and phrase keywords for the same ad.

I just changed all Keywords to "Keywords" at
Tools > Change Keyword Matching Options
Choose match types: broad match...Change all keywords to phrase match.
The result: all Keywords are now "Keywords",
but the [Keywords] (exact match) are still [Keywords]
and
-Keywords are still -Keywords.
So I am back to the old status without a lot of work. In this way I may loose a lot of (unwanted) traffic, but my guess is that the conversion rate will not sink. My ads should earn money, I don't want to buy market share at a cost higher than the sales margin of our products. (If I get a customer, who wants to gain market share at any cost, he is welcome. I can help him burn money fast.)