Broad Matching has just gone live!

[Tropical Island]

Broad Matching is now live!
Just noticed it now.

[ferfer]

Google weeks have do not have 7 days...

"in a week..."

[TomWaits]

Yup, I'm seeing it too. Then it goes back to the old way, then back again.

[Jenstar]

I noticed it too when checking some stats earlier today. I had to go and add plenty of -keyword to my keyword list when a lot of adult terms popped up with one of my keyword. I got plenty of clickthroughs where people definitely did not find the adult content they were looking for ;) Fortunately, I caught it before I ended up wasting an obscene amount of money.

When you log into AdWords now, it says "Expanded broad matching now live."

[Wired Suzanne]

When you view the matches, do you think the results are ordered by frequency?

Could you use this instead of the Overture Search Term Suggestion Tool?

[percentages]

>Could you use this instead of the Overture Search Term Suggestion Tool?

Google has always been better than the OV suggestion tool.
With this enhancement it has gained a little more ground over OV.

OV needs to get up to speed in this arena, long-term it may not be strategically important, but for buying today's dinner it should be. :)