So if you get the "not enough clicks" message from google...

...and you hit the "restore full delivery button"...

[HughMungus]

Is that message supposed to go away after you fix your ads or does it only go away after your CTR is back up to where Google wants it to be? Or are the estimates for my words/cost per click still too low?

[vibgyor79]

That 'thing' will go away as soon as you hit the restore delivery button and logout/login to your account. But if you do not make changes to your campaigns, it will come back again. So tweak your campaigns a little before hitting the restore delivery button.

[HughMungus]

Thanks vibgyor79. I really need to start reading the instructions for things before I start using them. I changed my keywords to [exact phrases] and my CTR is jumping.

[skunkmark]

(Attention AWA)

I don't think the interface is very intuitive. When you click on 'Restore Full Delivery' for your first time you say to yourself, "nothing happened?!?!" so you click it a few more times, and then a few more. Then you try a different page in your account and it's still there. That's usually when you try a log out. I don't recall this requirement being stated in the text box near the restore button and it's not in G's email that they send you, relevant text below:

Once you have refined your under-performing keywords and optimized your
ad text, you can restore full delivery to your campaign. Simply press
the 'Restore Full Delivery' button at the top of the 'Campaign
Management' screen in your account. Please note that if your campaigns
continue to perform below the minimum required CTR, we may ask you to
optimize your campaign further.

[AdWordsAdvisor]

skunkmark, I think you are quite correct. Well stated.

I'll take up your concerns with the product development team in person - and also forward this entire thread to them.

[spud01]

Not sure if what I have to say has anything to do with this post but I noticed at the bottom of our keyword campaign the following:

--------------
* This keyword has been disabled because its clickthrough rate (CTR) for the last 1,000 ad impressions it generated on Google falls below the minimum required CTR.
--------------

I know they keyword in question and read the archor link to the google faq page on this issue, but it doesn't say whether the keyword would be allowed to be used.

Can disable keywords be used again?

[spaidermen]

I got a red asterisk for a keyword shown just 1 time!
Google says the minimum CTR is calculated upon 1000 impressions, so what about the other 999?

[aravindgp]

Spaiderman , if you use trademark's as keywords, it would be disabled automatically.

[spaidermen]

is the word "porn sex" trademarked?

[AdWordsAdvisor]

I got a red asterisk for a keyword shown just 1 time!
Google says the minimum CTR is calculated upon 1000 impressions, so what about the other 999?

I'd bet dollars to doughnuts (I have just been waiting for a chance to say that!) that you haven't deleted the disabled keyword every place in which it occurs in your entire account - even in other campaigns.

If you don't delete it everywhere, then re-use the keyword, it will be disabled immediately. Why? Well, because it still disabled from its previous use.