In january I uploaded a new site. I opted for googles adwords scheme among other things and got good results (3,600 visits - 400 unique, all qualified up to lots of e-mails and clients looking to spend LOTS of dosh).
Yesterday I noticed hits from Yahoo and discovered at last I'm nš2 in the lists for my kws. Nš1 is also a site of mine. When I opted for adwords I was the only one, now there are 5 or 6 depending on mix of kws. Mine is bottom.
Should I try to raise my ad to the top or rely on my higher listing in the serps for hits. My conversion has been around 4.5 - 6 over 3 months. It could cost my client to raise the adword and I want the best value.