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You can then work out your cost per sale/acquisition. If you get 1 sale from every 100 leads, your cost per sale is 100 x cost per lead.
You can then work out the overall ROI of your AdWords campaign.
Also please check other threads in these forums (use the site search function). You will find lots of interesting stuff related to your question.
Good luck with Adwords.
Here you could use a unique contact us email, form, snail mail address (add a suite number or letter), or telephone/fax number.
If you are in the US I beleive MCI offers 1-800 numbers for as little as $5 a month and 8-10 cents a minute. If your call volume is low, it may be an excellent way to track your leads.
<sorry>A little too slow on my reply, I got sidetracked and now we have the same idea pretty much</sorry>
I might be answering my own question but how would I set up a clone of my site using robot.text.
My Thoughts is to make a new folder www.mysite/adword and place site in that folder and using the robot.txt to block that folder.
The question is what would the robot.txt look like(the code)?
Another question? Are you able to view the amount people are bidding on google like Overture?