Adwords & Sponsored Links

Have they always been the same?

[yetanotheruser]

Appologies if I'm being thick, but didn't the 'Adwords' (down the right) use to be different to the 'Sponsored Links' across the top (the 1 or 2 pastle links above the results).. .

We've an adword with an AvgPos of <1.0 which seems to be appearing at the top above the results.

Far be it for me to complain - just surprised that's all. ..

Has this always been the case?

TIA & TTFN :)

[fathom]

Sometimes Google will bump up an AdWord ad to premium listings because your CTP is above normal, and there is a spot available.

There is a thread here somewhere on this... but could find it.

[yetanotheruser]

fathom,

Thanks - that makes sense.. CTR is > 20% and there's no other Premium Listings.. ( Pretty specific search.. )

TTFN, :)