"Sexiest woman in Austin"
"evil genius"
"talentless hack"
and also (actually)
"[their full name]"
...and so on, leading to either their Web sites or to a profile page about them on my site or a forum.
All of them have been incredulous, and completely baffled as to how I could get them "in Google" at will.
It's been the least expensive "gift" I've ever bought friends, I must say!
Does this suggest that I sorely need to get a life (offline)? And will any of you others out there admit to using AdWords for goofy (read: non-business) purposes? :)