Link to a specific item? Or multiple items?

Where Should I have my adwords take my customers?

[Sports Workout]

I have one product that has a much better margin than another. Right now I link all my adwords to this product. I was thinking...Maybe I should change this link to go to the category page (page where this item and 24 other items are displayed) to give my customer thoughts on making multiple purchases, and thus giving me more overall profit.

Any experience with this? Is it better to link to a specific product with a description and a buy button or better to link to a page with thumbnails of multiple items?

Zack

[Robsp]

Zack,

I would advice you to always link to a specific product and adapt your text to make an exact fit. If visitors are confused, they are gone. Consider making different ads for your different products

[onlineleben]

The better you target your traffic, the better your conversion, the better your ROI

That simple