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I am really interested in what affect Adsense is having on the quality of your leads and traffic from the Adwords programme.
I am posting here rather than in the Adsense forum as I want the opinion of Adsense of advertisers not publishers. I know the publishers love it!
I suppose I am interested in the long term viability of Adsense as a business model, and seeings how it is you guys that bring in the cash .. is it working for you?
Some people have found adsense to be a waste of time for them. Others, like me, have found it to be extremely positive.
The real answer is that it depends. It depends on what you are selling, to whom you are selling, when those people are most likely to buy something, where they spend their time on the net and of course the appropriateness of your ad copy.
For example, www.widget-reviews.com might be a popular site which uses AdSense, and you might sell widgets. So, you find phrases that get your Adwords top on widget-reviews.com's AdSense ads, and you get the best quality traffic?
I imagine honing ads to appear on certain sites is a REAL art! :-)