Bidding on a competing product's name

trademark infringement?

[ppg]

If a company bids on Adwords for a keyword which is both a product name, and the company name of the company which manufactures that product - but the ad is for a competing product, is this trademark infringement?

Would Google pull the ad if requested by the company concerned?

[Marketing Guy]

Yeh they will pull it if a trademark infringement is reported AFAIK.

Is the term a generic keyword or a brand name?

Keyword the company may be able to do it, brand name they wont.

Scott

[ppg]

Thanks Scott,

Brand name most definitely, the best known brand for this particular market.

[percentages]

They may pull if is asked, otherwise they will turn a blind eye.