1. Same creative for 6 months.
2. Average position is 1.3
3. Competition seems to have disappeared recently. Example, there are only 2 others today while long term average is 6 or seven others.
4. Long term CTR is about 1.5%
5. Impressions is the usual averagae so people are searching.
This does not make sense.
The only possibility I can think of is that the search results for your keywords have improved. Hence surfers are possibly clicking on them rather than the AdWords ads.
You need to change with time - tweak the ad copy and the keywords.
I have noticed the exact same thing over multiple keywords the past several days.
I highly doubt it is your ad copy. And I don't think improved search results would have that dramatic an effect - especially if more than several keywords are being utilized.
A few possibilities that come to mind are:
1. AdWords is using an improved click fraud filter.
2. They have lost or booted some "marginal" traffic partner(s). Ones that you would not even know of to check and/or ones possibly committing fraud.
3. A reporting problem from a traffic partner.
4. Some sort of psychological "pause" due to the 9/11 anniversary approaching. People still searching but not clicking as much on commercial sites.
I wouldn't worry unless it continues for several more weeks.
Seasalt
Also, thanks Seasalt, I have no idea, you could be right.
About a week ago I changed my creative, got bad CTR so 24 hours later reverted back to my original creative. Now I realize that changes have to be approved for syndication. OK then, fair enough.
But 1 week later and still *not* approval. Boy am I upset!
Is this normal?
PS have email adwords team.
Cannot believe my syntax...
Sorry :)
