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Ratio Adwords vs Overture

What is Optimum Ratio to Spend -

         

ffctas

4:16 pm on Sep 9, 2003 (gmt 0)

10+ Year Member



Everything else being equal, what do you figure the optimum dollar percentage budget would be the ratio of Adwords vs Overture? Assume United States only.

Ally_Cat

8:12 pm on Sep 9, 2003 (gmt 0)

10+ Year Member



It depends.

I spend the same (roughly) between both campaigns, but have higher positioning and more clicks through Google.