Keyword / keyphrase my ad still not appearing.

[spud01]

The ad works on other keywords/phrases but for one particular set the ad does not appear.

There 8 other ads appearing but ours doesn't.

What have I missed?

[Robino]

Are you sure it's not appearing?

Does Adwords reporting show any clicks or impressions?

Your ad may have been disapproved. Are you speaking multiple Ad Groups?

[spud01]

Yep, ad appears fine on other keywords.

Wondered if I haven't meet other criteria.

The keyword/phrase is only worth 66pence atm so am well withing the cpc and budget restraints. So can't figure why the ad not appearing.

[Robino]

Hmm, not sure- sorry.

I would double-check your spelling and then contact Adwords Support.

[spud01]

what I notice is that only on key phrase will be activated to show the ad.
All other key-phrases/words are not ranked and do not show an ad for it.

What can cause this?

[AdWordsAdvisor]

Sometimes, due to the potentially sensitive nature of particular keywords, we require an AdWords specialist to review the keywords before we serve them any impressions. I suspect that this may the issue at work here.

When you have questions such as this, by all means contact AdWords support to inquire. We will be happy to provide you with the particulars.

[spud01]

Have done!

thx