"localityname"
[localityname]
"localityname service"
[localityname service]
etc.
Can I break these down and track them all separately, running them perhaps at the same time?
The only issue I could see possibly happening is that the ad that contains "localityname" and the ad that contains "localityname service" & [localityname service] may overlap occationally. I am not certain that adwords won't rotate the ads in these cases.