How to set maxmimum CPC for Content-Targeted ads

since we can set individual CPC for each keyword phase

[AthlonInside]

I don't want to miss the traffic from the content-targeted ads but I do want to set a maximum CPC for it so I will not be paying 2 or 3 dollars for them.

How do I do it?

[chiyo]

The end result will be that you dont appear on content sites at all rather than reducing your CPC as their will always be those with higher max click cost than you and reducing your max CPC will reduce your position as it is one of the factors in calculating your "position".

I dont think you can allocate a max CPC separately for google, search partners, and content sites, but to do it for all, its just a matter of adding the value on the same line as your keyword to which you want it applied. Not sure exact format as havent done it for a while, but it is well documented in Adwords FAQ's and guides and even i think as pop up help when you are developing a new Ad group.

[AthlonInside]

Ok I found a way actually. But I don't know if it works.

Set all keywords with an individual price.
Set the default Max CPC as the price you want for content ads.

Now you got the maximum price you want for the content ads (with the word default at the side) while having individual price for your other keywords.

[chiyo]

hmm interesting idea.. let us know how it goes.

[AthlonInside]

I Will. :)