If I were to set up a new Ad Group, would this over-ride and delete my existing group or is it a separate group completely?
For instance, say I have 100 words in my existing ad group and I wanted to target a couple of very important key phrases to optimise the ad wording and placement, can I do a separate group for each key phrase with just one word in each group (presumably after deleting them in the existing group).
Sorry if this sounds complicated but my main concern is that it won't wipe out the existing ad group.