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August UK traffic

Sharp decline from 1st Aug

     
9:21 am on Aug 9, 2003 (gmt 0)

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Hi
Has anybody else noticed a sharp drop in overall traffic in the UK since 1st August. I would expect this normally but with the hot weather etc it seems more than I thought it would be.

I don't appear to have a ranking problem, is this a problem I have got or are you guys seeing the same?

9:51 am on Aug 9, 2003 (gmt 0)

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I've not seen much of a dip in my traffic

Is it product related?

10:10 am on Aug 9, 2003 (gmt 0)

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Bit of a drop. About 10%

I put it down to people being on holiday and the great weather recently. Who wants to spend their night in the house on the web when they could be out for a walk.

Mack.

11:03 am on Aug 9, 2003 (gmt 0)

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Yeah, so far in August every day has seen lower traffic than the lowest day in July, and as far as I can tell it is not in any way ranking related - numbers just down across the board.
12:09 pm on Aug 9, 2003 (gmt 0)

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Yep, many things are quiet
1:56 pm on Aug 9, 2003 (gmt 0)

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External factors like the weather? It is hot.
2:05 pm on Aug 9, 2003 (gmt 0)

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Am not in the UK and our stats are up but that is just return from SARS. What I am hearing from the UK is that that it is so hot (for the UK) that people are too tired to do anything. Plus also France is prtty miuch on holiday this month that may affect you as well.
9:52 am on Aug 11, 2003 (gmt 0)

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i don't know how it compares year-on-year but at the BBC we *always* see a big dip in traffic during the end of July and August.

but the weather has to be an especially big factor this year - i think yesterday was the first day i didn't log on to the internet at home for about a year - i was in the garden

ish

12:40 pm on Aug 11, 2003 (gmt 0)

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Down 13% on July
2:01 pm on Aug 11, 2003 (gmt 0)

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When comparing, it's worth noting if a property is B2B or B2C.

In general, the B2C trend should be up, although there are bound to be seasonal effects.

This hot spell is taking people out of their houses and to the beach and countryside. Couple that with the school holidays until September and it's likely to be quieter.

Most of the main holiday bookings will be finished for this period, however, there are bound to be last minute bookers. The hot weather is making many late bookers consider UK breaks so we've seen increases on some parts of the B2C.

B2B is way down for a number of reasons. Holidays for sure are having an effect, but combined with the slowdown in the economy it has hit some sites quite badly.

Currently, i'm focusing on B2C for the Christmas spend and B2B for the last quarter spend before the Christmas shutdown.

I'm also looking at longer term issues such as balancing out traffic troughs by other approaches. There are still the same number of people about, it's just that they may react differently at different times.

7:48 am on Aug 12, 2003 (gmt 0)

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I am UK based and showing a 10 - 15 % drop although I dont have many other years to compare it with.

I have been sat at my computer lately with the sweat dripping off me despite strategically placed fans so I am not suprised that people are not doing it for fun. Come the evenings its cooler outside than in.....

I guess its time to build up the content and look forward to the autumn rush :)

ish

4:32 pm on Aug 12, 2003 (gmt 0)

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Our 13% drop is on a pre-dominantly B2C site.

I don't see any obvious reason why B2B should fair worse in summer than B2C. If somebody is on holiday from work, and therefore not buying, are they not likely to actually be away on holiday, and therefore not sitting around at home on their comps?

8:11 pm on Aug 12, 2003 (gmt 0)

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We seem to have a 20% drop on B2C and a 15% drop on B2B

However, slowly picking up as the heat wave moves away!

8:22 pm on Aug 12, 2003 (gmt 0)

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seen a 20-30% drop for my clients shopping site, not sure if the dynamic content is having an effect, but things look grim.
12:51 pm on Aug 13, 2003 (gmt 0)

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I guess its time to build up the content and look forward to the autumn rush :)

Yup....

And now would be a good time to find a supplier for umbrellas, wellies and anoraks, build a site and become a reseller for the oncoming storms ;)

7:13 pm on Sept 2, 2003 (gmt 0)

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I did not compare the traffic carefully, but the sales down by 30% in August
2:34 pm on Sept 3, 2003 (gmt 0)

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Our new directory site showed up in Google on July 1st and the site received 36,000 page hits. August saw 56,000 page hits, so we if August is the slow month we are very happy wih our start.

Our UK directory which is some 3 1/2 years old saw no obvious change in visitors during July and August, however compared with the same 2 months last year, we are 600% up on traffic.