Sponsored listing on MSN UK

now adwords style

[nicebloke]

Check out the Overture listings on MSN UK. Notice any difference, or is it just me?

[lazerzubb]

Yeah it looks a bit like Adwords style, but then again, there isn't endelss ways you can present the ads on either.

[Shak]

position 1, 2 and 3 are still in MAIN body, and position 4 > is located at right hand side like adwords...

be interesting to see if it means less traffic for Looksmart directory or ppc listings?

Shak

(good find nicebloke)

[Smiley]

There is one other change. In the old SERPS many keywords (brand names for example) returned no overture results. So a good Looksmart listing could get you #1 on this type of result. Now there are overture results for these keywords.

Could an overture position 4 get more clicks than a 3? ROI has got to good at position 4 now (also like 8)

Overall - Good for Looksmart and very good for Overture. With more results to chose from on a results page titles and descriptions are more important than ever.

[lloyd]

Yip, this is going to be a real interesting ride.

Will the Google format mean that 4 to 8 will be more relevant than 1 to 3 on Overture. Considering that MSN is Overture's biggest client is it worth just concentrating on an Overture campaign at MSN, if this is going to be the point.

Will there now be a bidding war to get position 4 and not 1?

[Smiley]

>>Will there now be a bidding war to get position 4 and not 1?

Not any more, its changed again, now the sponsored listing are now only on the right.

[lloyd]

Smiley

Not seeing that sponsored listings still in the main search area and also to the right.

[Smiley]

Yeah, its changed back again now...