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Checking logs, this particular site has not been crawled by anything apart from PFI spiders - so it is not a Freshbot picking it up.
This started on Monday afternoon and I got the last hit last night (but couldn't reproduce the SERPs it came from). Looks like something may be going on, so a word to the wise!
Then suprise suprise this morning I did the same swimming pools search and it has reverted back to Overture/Google.
Then is something going on. But I am going to hold onto my wallet and wait and see what happens.
Using the Overture ppc database and the Inktomi database from Overture. (Although it is not mirroring).
Freeserve could also be using a UK filter on the Inktomi results (even in the ‘All the Web’ search option.) Not sure when or if non UK sites kick in. No sign of Google results.
I think this is a very good move - Freeserve does still send a lot of traffic out around the web - good for Alltheweb too taking a major UK ISP from Google :)
Just wish there were not so many Overture sponsered listing on some searches before you got to the ATW results.
The shape of things to come on other ISPs?
Still - our biggest enemy would be inertia in this game.