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Google/Yahoo - page 2 listing v page 1

How much traffic comes from a page 1 listing compared to a page 2 listing

8:30 am on May 21, 2003 (gmt 0)

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I have listings on the 2nd page of yahoo and google, on a good search term, and that gives us a reasonable amount of traffic. I'm looking to see how worthwhile it is working towards a page 1 listing...

I know its a bit of a duff question, but I was trying to get a feeling for how much traffic comes from 1st page of search results, against the 2nd page, agaisnt the 3rd etc etc.
I'd guess that page 1 gets, 80%, page 2 gets 15 %, page 3 gets 4%...

Does anyone have a any stats on that?

1:07 pm on May 21, 2003 (gmt 0)

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Hi Screamer,

There are lots of stats on this subject, however, statistics can prove anything. It varies so much for different search terms that is impossible to say. However, I could take a very educated guess and say your getting under 10% of your potential traffic. Therefore, my advice would be to push forward. After all, if you are content and do nothing, then new comers will quickly overtake you in the SERP's.


8:38 am on May 23, 2003 (gmt 0)

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As chris_f says, it depends on lots!

What is your competition like above you? Will they satisfy your potential customers or is it all not relevant?

In my area I would say 10% is generous. General experience says if it is not on the first page, the searcher types in a new phrase.

4:11 am on June 8, 2003 (gmt 0)

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From my experience it makes a massive difference. Last month we were listed in Google UK at number 6 and got 35 referrals a day. This month we're 3 and the referrals have quadrupled to 140 per day. The same happened with Yahoo we went from high on page 2 and just scraped in the first page the following month referrals went from about 18 to 80. So there you go its well worth pushing up the rankings.