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Google/Yahoo - page 2 listing v page 1

How much traffic comes from a page 1 listing compared to a page 2 listing

     
8:30 am on May 21, 2003 (gmt 0)

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I have listings on the 2nd page of yahoo and google, on a good search term, and that gives us a reasonable amount of traffic. I'm looking to see how worthwhile it is working towards a page 1 listing...

I know its a bit of a duff question, but I was trying to get a feeling for how much traffic comes from 1st page of search results, against the 2nd page, agaisnt the 3rd etc etc.
I'd guess that page 1 gets, 80%, page 2 gets 15 %, page 3 gets 4%...

Does anyone have a any stats on that?

1:07 pm on May 21, 2003 (gmt 0)

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Hi Screamer,

There are lots of stats on this subject, however, statistics can prove anything. It varies so much for different search terms that is impossible to say. However, I could take a very educated guess and say your getting under 10% of your potential traffic. Therefore, my advice would be to push forward. After all, if you are content and do nothing, then new comers will quickly overtake you in the SERP's.

Chris

8:38 am on May 23, 2003 (gmt 0)

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As chris_f says, it depends on lots!

What is your competition like above you? Will they satisfy your potential customers or is it all not relevant?

In my area I would say 10% is generous. General experience says if it is not on the first page, the searcher types in a new phrase.

4:11 am on June 8, 2003 (gmt 0)

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From my experience it makes a massive difference. Last month we were listed in Google UK at number 6 and got 35 referrals a day. This month we're 3 and the referrals have quadrupled to 140 per day. The same happened with Yahoo we went from high on page 2 and just scraped in the first page the following month referrals went from about 18 to 80. So there you go its well worth pushing up the rankings.
 

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