MSN shopping channel teams up with Kelkoo

pan-european partnership

[Shak]

MSN and Kelkoo have signed a pan-European shopping partnership, which will see the shopping website power MSN's shopping channel.

The deal is designed to benefit retailers and consumers, driving transactions for new and existing retail partners and offering consumers more choice.

[brandrepublic.com...]

all very interesting that MSN is now teaming up with Kelkoo, and no doubt sharing a % of the CPC.

Shak

[engine]

Interesting, I can see the connection. Kelkoo must have some good traffic levels.

[Shak]

I think its basically 1 less headache for MSN, and Kelkoo has good advertisers who will be keen to increase their PPC spend if MSN shopping traffic is coming their way.

Kelkoo and Dealtime are basically PPC engines, nothing else.

Shak