Different web sites and different industries will produce different results.
It is not the traffic that matters, it's the ROI
And that will differ as well between industries.
All you can do is test them for yourself.
I will be trying a campaign with Overture but I was looking for someone or would like to hear from anyone who gets more traffic from Overture. I understand what you say about different industries but if Google is the most used search engine then surely Google Adwords would produce more visitors. More visitors means more sales (in my book anyway). We all get hits from people that will not turn into sales but I would say its a numbers game. Just like canvassing, the more doors you knock on, the more orders you are likely to receive.
not necessarily. they are two different systems that are used in different ways.
>>More visitors means more sales
generally yes, so therefore you should be using adwords *and* overture *and* espotting *and* others ....
like mike says, try it out, experiment, see what happens, work out the best way to use it for your site(s)
I'm in a "religion" niche. Is this difference freaky?
I put it down to the fact the Over UK's partners (e.g. freeserve)make the listings look more like the search results and the first thing to read, not sticking them on the right like Google.
It would also depend on whether the keyword list was identical and the only way to guarantee that is to exact match all the stuff on Google, which is where most keywords should end up but you need to let them run free first.
IN the space of a few hours, we have enough evidence to support the fact that although they got far more clicks and impressions from Google, there was a much higher number of them that were not relevant.
The reason for this was that the client had not used phrase or exact match and was bidding on generic keywords. So just because Google says X and Overture says Y don't assume that the figures relate to the same set of keywords, because they won't at all.
