Welcome to WebmasterWorld Guest from 54.158.55.251

Forum Moderators: IanTurner & engine

Message Too Old, No Replies

Overture UK raises minimum bids to 0.10

Doubles the prices for most bids

     
10:58 pm on Jan 28, 2003 (gmt 0)

Moderator This Forum from GB 

WebmasterWorld Administrator ianturner is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:July 19, 2001
posts:3606
votes: 37


From February 6th minimum new bid will be 10p, all bids will go up to minimum 10p on 29th March.

This will be a real killer for smaller advertisers who can't afford to target the major keywords and make do on very focused keywords with low bids and high click throughs.

Must check out what eSpotting and Mirago minimums are. I know the new Thomson webfinder service is coming in at 5p minimum bids, maybe its time to take them seriously.

11:05 pm on Jan 28, 2003 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Apr 8, 2001
posts:1402
votes: 0


10p is bad news for most of my customers :(
11:07 pm on Jan 28, 2003 (gmt 0)

Senior Member

WebmasterWorld Senior Member macguru is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Dec 30, 2000
posts:3300
votes: 0


More here :

[webmasterworld.com...]

11:44 pm on Jan 28, 2003 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Jan 12, 2002
posts:1053
votes: 0


Mirago is 10p and Espotting is 5p, Google Adwords is 4p

Killer blow.

11:59 pm on Jan 28, 2003 (gmt 0)

Preferred Member

10+ Year Member

joined:Mar 29, 2002
posts:558
votes: 0


Have you ever taken Thomson's offline seroiusly and that is free!
6:31 am on Jan 29, 2003 (gmt 0)

Senior Member

WebmasterWorld Senior Member tigger is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:July 16, 2000
posts:3558
votes: 0


I just hope espotting don't follow them as well
8:57 am on Jan 29, 2003 (gmt 0)

Preferred Member

10+ Year Member

joined:Jan 26, 2001
posts:353
votes: 0


Are they worth the money anyway. ROI is borderline. And lets face it this increase is timed for the Valentine's Day, Mother's Day and Easter market.

I've thought of going for it but I really don't think it is worth it. Concentration on Google and MSN good listings is better time spent and therefore money.

9:30 am on Jan 29, 2003 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:May 9, 2000
posts:24269
votes: 544


That's a huge increase. Have you tried doubling your minimum charge recently?
9:30 am on Jan 29, 2003 (gmt 0)

New User

10+ Year Member

joined:Nov 11, 2002
posts:11
votes: 0


I think their are shooting themselves in the foot. Upping the minimum to 10p opens the market for the current small players and new entrants.

But I don't like the direction of this - in the beginning Goto US had no minimum bid, then they introduced the 5c minimum and now Overture UK goes to 10p (EUR.15 USD.16).

What next? 20p?

On the positive side it makes our search engine optimisation services even more valuable!

10:03 am on Jan 29, 2003 (gmt 0)

Junior Member

10+ Year Member

joined:July 6, 2000
posts:138
votes: 0


Most of our bids are 5p so this really does stink. As all our PPC budget will now have to be doubled. This is also quite annoying as a lot of the services we provide on the site are free, due to the nature of the business.

Adam

2:41 pm on Jan 29, 2003 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:May 9, 2000
posts:24269
votes: 544


Main thread over here.
Pay per click search engines [webmasterworld.com]
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members