Overture UK raises minimum bids to £0.10

Doubles the prices for most bids

[IanTurner]

From February 6th minimum new bid will be 10p, all bids will go up to minimum 10p on 29th March.

This will be a real killer for smaller advertisers who can't afford to target the major keywords and make do on very focused keywords with low bids and high click throughs.

Must check out what eSpotting and Mirago minimums are. I know the new Thomson webfinder service is coming in at 5p minimum bids, maybe its time to take them seriously.

[4eyes]

10p is bad news for most of my customers :(

[Macguru]

More here :

[webmasterworld.com...]

[webdiversity]

Mirago is 10p and Espotting is 5p, Google Adwords is 4p

Killer blow.

[hurlimann]

Have you ever taken Thomson's offline seroiusly and that is free!

[tigger]

I just hope espotting don't follow them as well

[lloyd]

Are they worth the money anyway. ROI is borderline. And lets face it this increase is timed for the Valentine's Day, Mother's Day and Easter market.

I've thought of going for it but I really don't think it is worth it. Concentration on Google and MSN good listings is better time spent and therefore money.

[engine]

That's a huge increase. Have you tried doubling your minimum charge recently?

[Plucky]

I think their are shooting themselves in the foot. Upping the minimum to 10p opens the market for the current small players and new entrants.

But I don't like the direction of this - in the beginning Goto US had no minimum bid, then they introduced the 5c minimum and now Overture UK goes to 10p (EUR.15 USD.16).

What next? 20p?

On the positive side it makes our search engine optimisation services even more valuable!

[adamcmoran]

Most of our bids are 5p so this really does stink. As all our PPC budget will now have to be doubled. This is also quite annoying as a lot of the services we provide on the site are free, due to the nature of the business.

Adam

[engine]

Main thread over here.
Pay per click search engines [webmasterworld.com]