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Overture UK raises minimum bids to 0.10

Doubles the prices for most bids

     

IanTurner

10:58 pm on Jan 28, 2003 (gmt 0)

WebmasterWorld Administrator ianturner is a WebmasterWorld Top Contributor of All Time 10+ Year Member



From February 6th minimum new bid will be 10p, all bids will go up to minimum 10p on 29th March.

This will be a real killer for smaller advertisers who can't afford to target the major keywords and make do on very focused keywords with low bids and high click throughs.

Must check out what eSpotting and Mirago minimums are. I know the new Thomson webfinder service is coming in at 5p minimum bids, maybe its time to take them seriously.

4eyes

11:05 pm on Jan 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



10p is bad news for most of my customers :(

Macguru

11:07 pm on Jan 28, 2003 (gmt 0)

WebmasterWorld Senior Member macguru is a WebmasterWorld Top Contributor of All Time 10+ Year Member



More here :

[webmasterworld.com...]

webdiversity

11:44 pm on Jan 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Mirago is 10p and Espotting is 5p, Google Adwords is 4p

Killer blow.

hurlimann

11:59 pm on Jan 28, 2003 (gmt 0)

10+ Year Member



Have you ever taken Thomson's offline seroiusly and that is free!

tigger

6:31 am on Jan 29, 2003 (gmt 0)

WebmasterWorld Senior Member tigger is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I just hope espotting don't follow them as well

lloyd

8:57 am on Jan 29, 2003 (gmt 0)

10+ Year Member



Are they worth the money anyway. ROI is borderline. And lets face it this increase is timed for the Valentine's Day, Mother's Day and Easter market.

I've thought of going for it but I really don't think it is worth it. Concentration on Google and MSN good listings is better time spent and therefore money.

engine

9:30 am on Jan 29, 2003 (gmt 0)

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



That's a huge increase. Have you tried doubling your minimum charge recently?

Plucky

9:30 am on Jan 29, 2003 (gmt 0)

10+ Year Member



I think their are shooting themselves in the foot. Upping the minimum to 10p opens the market for the current small players and new entrants.

But I don't like the direction of this - in the beginning Goto US had no minimum bid, then they introduced the 5c minimum and now Overture UK goes to 10p (EUR.15 USD.16).

What next? 20p?

On the positive side it makes our search engine optimisation services even more valuable!

adamcmoran

10:03 am on Jan 29, 2003 (gmt 0)

10+ Year Member



Most of our bids are 5p so this really does stink. As all our PPC budget will now have to be doubled. This is also quite annoying as a lot of the services we provide on the site are free, due to the nature of the business.

Adam

engine

2:41 pm on Jan 29, 2003 (gmt 0)

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Main thread over here.
Pay per click search engines [webmasterworld.com]
 

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