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This will be a real killer for smaller advertisers who can't afford to target the major keywords and make do on very focused keywords with low bids and high click throughs.
Must check out what eSpotting and Mirago minimums are. I know the new Thomson webfinder service is coming in at 5p minimum bids, maybe its time to take them seriously.
I've thought of going for it but I really don't think it is worth it. Concentration on Google and MSN good listings is better time spent and therefore money.
But I don't like the direction of this - in the beginning Goto US had no minimum bid, then they introduced the 5c minimum and now Overture UK goes to 10p (EUR.15 USD.16).
What next? 20p?
On the positive side it makes our search engine optimisation services even more valuable!