E spotting say they have an 18% clickthru rate so therefore its gonna cost a fortune each month...is it worth doing and is that clickthru rate correct...Its a fair whack if it doesnt work and if so is Overture better..(that is £3 a click tho)
[edited by: heini at 4:59 pm (utc) on Nov. 29, 2002]
[edit reason] sorry, no specific urls/searchphrases ¦ thanks! [/edit]
I gave up with <widget> keywords a long time ago when bids went silly, who wins the SE :(
So to put some numbers on that for the 900 searches a month this will equate to 135-225 clicks.
We've read that the site in #1 will get 40% of the clicks, #2 25% and #3 15% with 4-10 getting most of the remaining 20%
So working that out your #1 position will get between 54-90 clicks #2 will get 34-56 click, #3 will get 20-34 clicks and the remainder will get the rest between them.
So although 900 searches sounds like a lot at 50p a click, the reality is probably that you will spend around £25-40 on the traffic to get your visitors, all things being equal.
Where these figures distort are when you are the only bidder, or one of two, because those that may have gone for #3 now have a 50/50 there is no friend to phone and the click through rate will be much higher as a result, for both. This is one of the reasons why you need a lot of keywords in your account if you want a lot of traffic.
Hope that helps.
If not already soing so, you should consider the return on investment (ROI)
How many visitors convert to customers, and whether the individual profit on each customer covers and exceeds the cost of acquiring them.
Try it for a short time and see if the profit on the extra orders received exceed the cost.
It is not expensive if the profit more than covers the cost.
The flip side is that even 5p per visitor is expensive if the visitors don't convert to customers.
4Eyes
