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So i am told, MSN is the only rival to Google and i need to sort some decent listings out in MSN - it may be feeble i know but this site is pretty new (about 2 months old) and only has two pages in INK which are nicely optimised and doing well in google but no where to be seen on MSN (after the L$ results obviously), my question is:
How on earth do you optimise for INK/MSN are there guidelines etc
I appreciate you will say pay ink - which in itself isnt a problem/issue but if i cant get the other two pages listed high then why should i try the other 400 + ;)
MSN is my second highest referrer but I don't know how long that will last
I've also been looking advertisign with MSN and the ROI is incredible
In what way incredible - incredibly good or bad ;)
Ink's pretty straightforward - good titles and description will go a long way towards a healthy position
Engine is there a place/source of info to check the optimum length of the description meta tag for INK.
Having said that i suppose its a suck it and see if i am crawled every 48 hours then hey why not at worst i am sure to find the correct algo within a month only 15 tries ;)
hehehe - the best place is to look at the SERPs in Ink's db. ;)
About 250 characters with spaces in the description and 120 with spaces in the title is the maximum (portals may clip this data to suit their page display). Although I usually work with a maximum of 70 characters in the title as a generic limit.
I always create the tags as a matter of good practice.
Final point, the paid listings at MSN will appear above the Ink backfill so look at your sector and see how competitive it is. You might find the first Ink backfill sits some way down the SERPs.
On all except the really competitive phrases a site/page aimed at Inktomi will perform well pretty much across the board.
We use Inktomi as a testing ground - optimise the page, pay yer money, observe the results and tweak as required to get the ranking.
Then push out with a link pop campaign (or at least make sure they are in every directory worth a hoot)
In almost every case the page ranks well on Google once the page rank stuff has kicked in.
If a customer does not have the budget to pay for a Looksmart listing then do some research and target keywords that have few Looksmart listings on MSN - no point in paying for page 3 of the SERP.
Sometimes this means preparing an extra page to target the looksmart-light keyphrase traffic, but as these still rank well across the board, it is time well spent.