>I suppose it might be worth it for the link
Isn’t that a shame, that the only reason for paying the Lycos fee is to increase your link pop so google will rank you better, is this going to soon be the only reason for submitting to other SE/Directories so you boost a sites LP
Targeted keyword is currently £1.80 on ppc and would bring a wealth of new leads but a banner i have is bringing in one visitor a day for the same keyword.
Now i know banners in the main are worthless but the banner i designed was made to look exactly like a listing same colours, no graphics just text.
The sales dept at Lycos made me a very good offer to which at the time i felt i couldnt refuse. Well it has taught me two things:
1) Dont do Banners <blushing>which i already knew</blushing>
2) Dont give lycos another penny for a listing until they bring them directory results back to the top.
Good points and it's clear that the directory listings are as good as buried. I'd like to think that Lycos are reading this thread and take notice. ;)
As far as banners are concerned, nowadays I always recommend banners on the basis of brand building in the first instance and any clicks are a bonus.