BBCi Reccommended

[GodLikeLotus]

What a day so far, first the Google Dance begins and our backward links increase from 114 to 286, then we notice that the BBC have made our site one of their BBCi reccommended ones. I can't imagine what this would be worth in money terms, I know Google's entry level for main advertising at the top of the search results would cost £3000 a month minimum, and as I am sure most people know by now the BBC search is Google's results with a few modifications, no advertising, only BBCi results that always appear first.

[Shakil]

Great Stuff, let us know what impact it has.

On another note:

Googles Min spend is £3,000 per CAMPAIGN (not per month), so in other words if there is not enough inventory, or you would like to budget your £3k over 6 mths, then that is fine.

I know this because Google sponsored listings is 1 of my biggest spends, and I have various campaigns for £3k which last 5-6 mths.

Shak

[PaulPaul]

Shak,

How are the AdWords treating you? Do you see a decent return on investment?

Paul

[Shakil]

Paul,

I do not use adwords as CTR was less than 5% when we were running CPM campaigns.

I stick to Sponsored listings (top 2 results) and they are a very good investment with the right creative.

Shak

[GodLikeLotus]

Shak,

Well that makes it affordable if the campaign can be spread over a number of months. I think the guys at Google UK need a little training as I was clearly led to beleive that a years campaign was going to cost me £3000 x 12 months and £36k was out of the question. I think it is now worth me contacting them again.

[Shakil]

The UK Google team is growing at a rapid rate at present, so these things are bound to happen.

I will sticky you the details of who deals with us there, very efficient and gets the job done.

Shak