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Where to spend advertising budget

help

         

Dino_M

11:58 am on Aug 13, 2002 (gmt 0)

10+ Year Member



I have recently landed a job as a search engine marketing guy, blaged and lied a lot, need help!

I have 500 squid a week to spend on a new project. Which are the best engines to pay for submission to (Want to concentrate on a uk market).

Should I just pay form the home page or all / some of the url's ?

hope this is an ok place to put this up.

cheers
Dino

Shakil

12:05 pm on Aug 13, 2002 (gmt 0)



definately a good place to post this question (i Think)

If you could be a bit more clearer, I may be able to give some advice from my experience:

1, What are you trying to achieve (Branding, Sales or Both)
2, Is the site B2b or B2c orientated
3, have you looked at PPC (Overture and Espotting)
4, Whats ort of searches are made on your chosen keywords (100s or 1000s)

this sort of info may go a long way to help you make the right decision,

Shak

Dino_M

12:39 pm on Aug 13, 2002 (gmt 0)

10+ Year Member



cheers,

1 mainly branding but we do have sales on the site
2 B2C
3 Have large campaigns in Overture Espotting and bidsmart
4 varies form books - thousands and thousands down to a few a month

I'm really trying to figure out if it's worth paying for submissions to some of the engines ie inktomi etc..

Mike_Mackin

12:48 pm on Aug 13, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Dino_M
In addition to the domain in your profile, how many other domains do you handle for this company?

Shakil

1:02 pm on Aug 13, 2002 (gmt 0)



If Its UK only traffic you are after, than I would hold back on Inktomi until further news about their expansion plans.

Depending on your conversion rate, I stronly advise using Google Premium Listings (not adwords) but the the top 2 listings.

Okay, minimum campaign will be around £3,000 but click through rate can be anything upto 20% and CPM rate of £30 > £50 normally works out a lot cheaper than PayPerClick engines.

I assume you are already in Yahoo and Dmoz, if not, this is where you should be looking at 1st along with your inbound links.

Shak

Mike_Mackin

1:35 pm on Aug 13, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Dino_M

Spend £45 RIGHT NOW on a PubCon2 [pubconference.com] reservation! Get ready for some serious book selling discussion.

Listen up WebmasterWorld affiliate marketers:

This guy is ripe for the dogboy agreement :)

[puts on PubCon2 networking list]

Dino_M

1:48 pm on Aug 13, 2002 (gmt 0)

10+ Year Member



The campaign is for (new not the one you can see at mo)Iam currently handling about 100 domains (which feels like 99 too many!) Using Redsheriff to try and figure out what is going on.

Will be making my reservation asap.

Do DMOZ and Yahoo take paid submissions?

3000 grand! is that a campaign for one keyword or one url???

Shakil

3:19 pm on Aug 13, 2002 (gmt 0)



Do DMOZ and Yahoo take paid submissions?

3000 grand! is that a campaign for one keyword or one url???

====================================================================

You definately blagged to get that job didn't you :)

Dmoz is free, Yahoo is paid for.

£3000 for a campaign (not a url, or keyword, but minimum adspend for 1 campaign)

But to turn the table, I seriously think you should take a long read of the various forums, it will answer many of your questions.

Shak

Nick_W

3:35 pm on Aug 13, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



blaged and lied a lot

Proper.

It's the English way ;)

What I don't understand is this: If they have big campaigns in Overture, Bidsmart, Espotting etc, why do they need you?

And why have they only given you a piddly £500 to throw at the wall?

Nick

Dino_M

4:24 pm on Aug 13, 2002 (gmt 0)

10+ Year Member




I have been here a few months and I set up Bidsmart, overture and recently bidsmart campaigns.

They have given me 500 a week for 6 months for one campaign. I thought that was excessive!?! no

Iam learning as fast as poss but really need to nail this new campaign paid subs is still my main enquiry!

all help donated to "save dino's cushy internet surfing job" will be very appreciated.

webdiversity

11:57 pm on Aug 15, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Sadly Dino can't endorse this. If you blagged and lied to get a position you are not qualified to do then it doesn't enhance the reputation of an already tarnished industry.

With £500 a week as a budget maybe you should invest one weeks worth of your budget on some consultancy work to ensure your strategy works for your company. Every company is different, so the solution should be too.

As Shak says the information is available, but it's not a topic you can pick up and master in a short space of time. You can definately get a blaggers amount of knowledge quickly from this site alone. (and you are probably close to that to get the job in the first place.... either that or the person who employed you is a clown).

I'm sure a few beers at the PubConference and you will get all the answers, but that may eat into your 6 months. Use PPC as a testing ground for the site.