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I woudl imagine that even Espotting would be a little upset at this, as it puts them in a bad light - as seen by the majority of this thread.
Lessons for us all.
Officially, yes. Off the record, I bet they chuckle about it. Especially with the traffic I bet they do through that site
>> Therefore, by advertising Espotting at Overture.co.uk, the shop is misrepresenting or "passing off"
You reckon? They have the Limited name registered, apparently before GoTo made the change. If that is the case, THEY have a stronger case in UK law for suing Overture for nicking their corporate identity (precedent can count for a lot) and there is nothing to stop them putting a PPC box on their site. If that happens to be an Overture competitor, so be it. I don't know when the Espotting box went on, but if that happened BEFORE the GoTo/Overture change... there would be absolutely no case to answer
If Overture.com had the nous God promised a worm, they would have made overture.co.uk an offer they couldn't refuse to place their own box there.
My sympathy is limited.