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Looksmart UK Goes Google

Google not Inktomi

     
10:25 pm on Mar 7, 2002 (gmt 0)

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An interesting development...
Just searched for one of my recently submited domains and noticed L$ is offering Google results rather than Inktomi.
Even shows the Google logo!
10:33 pm on Mar 7, 2002 (gmt 0)

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Welcome to WebmasterWorld wordy, first post and a scoop!

Hold the front page!

10:48 pm on Mar 7, 2002 (gmt 0)

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I tried a search on looksmart.co.uk and got looksmart, no sign of google.
10:51 pm on Mar 7, 2002 (gmt 0)

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RC you need to do a search that pulls up secondary results... I'm seeing google in place of ink...
10:54 pm on Mar 7, 2002 (gmt 0)

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It's there,

[looksmart.co.uk...]

You may have to dig a little but no more Ink.

10:57 pm on Mar 7, 2002 (gmt 0)

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WOW!
Makes you wonder doesn't it?
11:08 pm on Mar 7, 2002 (gmt 0)

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The question is, will this happen in the US? I'm guessing that the regional versions have seperate contracts and that the US version will stick with Ink... The US L$ resales Ink's paid inclusion and IC programs... It's hard for me to believe that L$ US would give up a revenue stream for something as silly as relevancy :)
11:16 pm on Mar 7, 2002 (gmt 0)

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Maybe they don't like the idea of getting scooped by the beeb. If they could get rid of the pop ups, it might be a nice experience.

Will the beeb be doing popup harrasment?

11:22 pm on Mar 7, 2002 (gmt 0)

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Are the SERPS google.co.uk or google.com
It's difficult to tell.
10:25 am on Mar 8, 2002 (gmt 0)

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Wow! Great entrance wordy.

Did some digging, you are getting google.com results on both the UK and Worldwide searches.

Interestingly syndicated S at ntl and btopenworld are still showing Ink results.

10:27 am on Mar 8, 2002 (gmt 0)

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Good find Wordy - welcome to wmw
Not that many people search on LS directly, compared to the portals - that will be the breakthrough.
10:33 am on Mar 8, 2002 (gmt 0)

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MMmm

Wonder whats next on googles hit list, MSN? Now that really would put the nail into Ink's already dying market share

11:39 am on Mar 8, 2002 (gmt 0)

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Already showing on MSN.co.uk after the directory listings.
11:45 am on Mar 8, 2002 (gmt 0)

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>showing on MSN.co.uk

I don't see Google, Ink still for me. Anyone confirm?

11:45 am on Mar 8, 2002 (gmt 0)

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And MSN.com
11:47 am on Mar 8, 2002 (gmt 0)

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I am seeing google results instead of ink on both msn.co.uk and .com
11:49 am on Mar 8, 2002 (gmt 0)

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Still seeing Ink here too.
11:51 am on Mar 8, 2002 (gmt 0)

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Sorry folks it is only on .co.uk
11:52 am on Mar 8, 2002 (gmt 0)

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nope still ink on both .com/co.uk thank god as I've just paid to renew a load and it would be very upsetting if MSN changed now.
11:56 am on Mar 8, 2002 (gmt 0)

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I do not uderstand this it has gone for a few searchs I saw the google logo it has gone now just ink - I must be going nuts.
12:03 pm on Mar 8, 2002 (gmt 0)

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I'm seeing google.
12:19 pm on Mar 8, 2002 (gmt 0)

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would you please sticky me a SERP from MSN showing google

ta

12:36 pm on Mar 8, 2002 (gmt 0)

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Ditto, thanks.
12:40 pm on Mar 8, 2002 (gmt 0)

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so, I meant i was seeing google on Looksmart. My mis-understanding...
3:56 pm on Mar 8, 2002 (gmt 0)

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I'm still seeing Ink on both Looksmart and MSN in the British Virgin Islands. I'd love for them to use Google though!!!:)
4:10 pm on Mar 8, 2002 (gmt 0)

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Nice place to live Liane.

As far as we know is only S (looksmart.co.uk) that has changed. L$ (looksmart.com) is still running Ink results.

5:16 pm on Mar 8, 2002 (gmt 0)

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>regional

It's my understanding that looksmart.co.uk is separately owned by British Telecom and just affiliated (co-branded might be a better description) with the 'main' Looksmart. This could be an entirely free-standing arrangement.

5:19 pm on Mar 8, 2002 (gmt 0)

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If that is going to be the case, then, i'd guess that Looksmart's direct traffic will increase.
5:36 pm on Mar 8, 2002 (gmt 0)

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I would suggest that if you are doing better in Google then traffic from BT and ntl ISP searches will increase if they take on the new Google powered results.

Its a pity they aren't using Google.co.uk UK sites search for backfill on the UK search. It would be a lot better for those of us based in UK.

5:46 pm on Mar 8, 2002 (gmt 0)

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>BT and ntl ISP searches will increase

would be nice, I've just checked my referrers and so far this week a big fat ZERO from both of them

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