aol.co.uk

poor traffic - why?

[mr_dredd2]

i have numerous top 10 positions on aol for numerous different websites, over numerous industry sectors and.. aol.co.uk never seems to be a big provider of traffic. hardly any.
I would have thought that aol would be providing lots.

the only thing i can think of is that aol have their own "search aol" thingy that means that the aol.co.uk search that the rest of us use is not the default.

any ideas?

[makemetop]

I think you are pretty much right! AOL UK users seem to get sucked into their alternative AOL-cyber-world which most think is the full internet. As such, it seems few use the search box on the entry page as a search facility. With hundreds of top listings which drive a load of traffic from other UK search portals, I barely see anything from AOL UK (but a lot from AOL US).

[mr_dredd2]

glad im not the only one!! cheers. sigh, all that potential traffic locked up in the aol twilight zone..

[shuffler]

I think AOLs use of caching can play a hand in skewing their referrals too.

[NFFC]

The primary search is Ink, why would anyone want to search that dB? I get more traffic, as a %, from the directory search than I get from any other comparable source. Users voting with their mouse, imho.

[welshwayne]

The answer is simple very few people use aol uk for searches

The last panel study i have into searches-performed-per-month in the uk, gives aol only 800,000 a month.
this maybe wrong but it certainly a pointer

[makemetop]

Something has changed here! My AOL referrals have gone through the roof on every domain I monitor both from .com and .co.uk. On some sites up to 20% now coming from AOL (used to be less than 2%). These are all from aolsearch.aol.co.uk or .com(which is the 'internal' AOL search). This has only occured in the last 7-10 days but is a huge increase. Anyone else noticed a dramtic increase in traffic from AOL?

[IanTurner]

I have a couple of sites where AOL is up but not to that sort of percentage - up to 11th and 15th in the referrers lists. Still only at about 2-3%