I've heard that search engines use link popularity as one criteria for ranking sites. If I have several sites which I do not want to visibly link to each other (they are completely unrelated) is it acceptable to add 'invisible' links (i.e links in the page which are the same colour of the background and/or very small)? Will these count as additional links or will the search engine consider this to be 'cheating' and subsequently push my pages further down the lists?
Thanks..