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Best way to optimize for uk results?

6:11 pm on Jun 30, 2005 (gmt 0)

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Im starting a website that is targeted to Uk consumers. What is the best way to optimize for uk as opposed to north american google results? Some phrases have uk in them but others dont and could be used by people from north america or the uk.

The only things I can think of right now are co.uk domain, and get links from co.uk sites.

What else can I do?

10:49 pm on June 30, 2005 (gmt 0)

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I had a similar problem with a customer wanting to optimize to help their listings in UK. CA. and AU.

We searched the internet and found that several companies had researched the same questions. They found that many countries will list top websites first from their own country, then websites from other countries. I do remember one of the countries {Sweden} that the number was 80% of results were from domains that were from Sweden.

I donít know how old that information was, or how reliable. But it was from a researching firm.

Iím not saying all countries are this way, but there are some posts in here that discusses it. You will need to do a search to find those posts.

10:53 pm on June 30, 2005 (gmt 0)

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host it in UK, that is a must.
3:09 pm on July 1, 2005 (gmt 0)

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Use Overture's Uk keyword suggestion tool when researching what content potential users are looking for.

Here's what I do:
When building new sites I research the market (uk magazines, uk friends knowledge, other uk sites) - making a list of keywords related to the topic. I then enter them into overture UK suggestion tool. From this I can see roughly what people are looking for - and see which topics are most important to them and which are not so important. I then look for general categories that the search terms can be divided into. This allows me to build websites containing the content that people are actually searching for (with the appropriate keywords in the title tags etc).

To be on the safe side I also agree with hosting in the Uk and using a .co.uk domain (though .com's are just as popular in the uk). Getting uk links is also spot on.

Also check out how your uk competitors sites are designed (and the language/wording used on them) to get a feel for things.

Once done you could get a uk friend to check over it to make sure terminology etc make sense.

10:10 am on July 6, 2005 (gmt 0)

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I think that most people have covered the right areas. Host the site in the UK, have UK domain and look for links from sites that are based in the UK.

Get the copy checked by a UK copywriter, this will make sure that the site is geared to the UK market.

9:02 am on July 7, 2005 (gmt 0)

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Spell correctly ;)

You need to optimiSe for the UK market.

8:08 pm on Aug 3, 2005 (gmt 0)

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Hey guys

Im not a big talker at WW but i must add to this thread.

I agree that the .co.uk suffix will boost you up SE listings for a local search but I totally disagree that the site has to be hosted in the UK or inbound links from the UK are a factor.

Going on personal experience, my site is hosted in Germany now for 3.5 years and has very few inbound links from the UK.

I will explain further with Google as the example engine:
Search phrase "A" comes 1st on google.com & 1st google.co.uk
Search phrase "B" comes 2nd on google.com & 1st google.co.uk

Search phrase "A" has no inbound UK links
Search phrase "B" has 3 inbound UK links

This is common throughout my entire site.

8:42 pm on Sept 3, 2005 (gmt 0)

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You must be using a .co.uk suffix, if you were using .com or .de and hosted in Germany you would not be in the "pages from the uk" SERPS.

8:14 pm on Sept 11, 2005 (gmt 0)

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You are correct. If you have the appropriate domain ending, like .co.uk for the UK, then hosting location does not matter. Our site is .co.uk and hosted in the States..... hundreds of number 1 positions for seriously competitive searches.
9:45 am on Sept 13, 2005 (gmt 0)

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Have a .COM site hosted in the UK for the last 3 years amied at the UK market, we rank very well in google.co.uk (1st) and 5th in the world google.com.

Our inbound link structure is far flung, from US sites and UK sites. My advice, get the site up and get link building, dont be tempted to keep changing the content to get a better listing, as i have seen one site that i have not touched for over a year (SEO wise) it has recently hit top 5 for keywords i originally went for.

Now the foots in the door its tweaking to get the best results.

A lot of time can be wasted and money if you keep trying to optimise your site, get it up and leave it alone..