Mirago goes into Contextual Advertising

just like Adsense

[DaveN]

Today : Mirago launches their Context Stream program

Mirago introduces Context Stream®

What is Context Stream®
Context Stream® is Mirago’s contextual product. Put simply, it detects the ‘theme’ of the pages on a website and delivers targeted adverts (Mirago Featured Sites) straight to the website’s visitors.

By putting Context Stream® on their website, partners will earn revenue from each click.

What are the benefits?

Enhanced web page content with relevant advertising links
Additional monthly revenue opportunity
Easy to implement
Variable topic / advert selection
Custom design options

I going to give it a go will post back results.

DaveN

[mack]

It's definatly is interesting move by Mirago. I will also be keen to give it a try.

I wonder if this will achieive it's goal of atracting new customers (advertisers) via this new channel.

Mack.

[Dayo_UK]

Yep

Interesting - Going to have check that out when I have got other things sorted.

Would love to see the format but not much showing on the account pages.

[peewhy]

I'll take it for a test drive.

Nothing ventured, nothing gained.

[DaveN]

I test drove it today .. and I like it :) still not into beta but its dam close :)

Dayo_UK think adsense but with a different logo :)

DaveN

[sem4u]

I spoke to one of the guys at Mirago yesterday. It looks like they want to shift the focus of what they are doing more towards context ads.

[leadbayguy]

Does anyone know how to submit a site to be spidered by 'Henry' which produces the Mirago free search listings?

[Dayo_UK]

Here:-

[mirago.co.uk...]

-----------------------------

Regarding the Contextual Advertising.

Still not seeing much on the advertiser or publisher pages. No example of how to integrate in the toolkit etc.

[mack]

I belive you have to email they to be added to the program. I didnt see it within my partner control panel either.

Mack.

[Dayo_UK]

Hi mack

Hope things are going well for you.

Yep - did email them a few days ago - not heard back. I will leave it a little while - it can wait.

What are peoples impression of targetting, ad coverage etc.