Google going local with Multimap in the UK

[Marcia]

Internet search engine Google has teamed up with Multimap.com to deliver geographically relevant local ad campaigns.

The ads will be targeted at an audience who are looking at visiting one of the UK's main cities via the online mapping company's website.

Brief story from Brand Republic [brandrepublic.com]

[IanTurner]

There seems to be a lot of this going on at the moment.

Google & Reed Elsevier Story

[observer.guardian.co.uk...]