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How can I ensure my UK client gets ranking in UK Search Engines?



3:01 pm on Sep 10, 2004 (gmt 0)

10+ Year Member

My client based in the UK is owned by a US organisation whose web site is hosted in Denmark. The US parent company wishes to set up one global site. On the index page of this site, www.myclient.com, there will be a link to the UK section as well as the other relevant countries and this link will be something like www.myclient.com/uk. I have suggested to my client that for them to rank well in the UK versions of Google, MSN etc they need to market www.myclient.co.uk with a permanent 301 redirect to www.myclient.com/uk.

I am wondering whether this is, in fact, the best way to go about this or whether anybody has any better/alternative suggestions, please. My client is clearly concerned at getting the best possible exposure in the UK engines.


3:47 pm on Sep 10, 2004 (gmt 0)

10+ Year Member

To get listed on uk engines you need to either have a .uk domain or to be hosted with a uk IP address.

Oh and welcome to webmasterworld!


3:51 pm on Sep 10, 2004 (gmt 0)

10+ Year Member

And make sure the content under www.myclient.com/uk can only be accessed through the .co.uk domain. Even then, I'm not sure ...


11:59 am on Sep 12, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

To get listed on UK engines you need to either have a .uk domain or to be hosted with a uk IP address.

I am not sure i agree. This does help yes, in my UK area I work with a website from India, that beats the rest of the UK website on that topic...

I think it would be a good tip would be:

Get incoming links from other UK websites.
Make sure the content is UK related.


12:17 pm on Sep 12, 2004 (gmt 0)

WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Some previous discussions on this topic


Particularly this one




1:16 pm on Sep 12, 2004 (gmt 0)

10+ Year Member

xcandyman said:
"To get listed on uk engines you need to either have a .uk domain or to be hosted with a uk IP address"

Anyone who thinks different is barking up the wrong tree.

I had a client who had his .com site moved from UK located hosting to US located hosting by his ISP without his knowledge and the first he knew was a loss of visitors over about 6 weeks down to about 10% of his stable figures.

When he came to me, the first and only thing I did was relocate the hosting to the UK and wait. Within 3 weeks an upturn started and after 4 months 90% of previous was reached.

He lost about 45% of a years Web generated business.
I charged him a fraction of what he expected for a very extensive SEO exercise and he has since refered 10 clients on the basis of "Problem solved and not ripped off"

I have many other clients who have relocated a .co.uk site from the UK to US located servers and there has not even been a blip in the stats.


1:57 pm on Sep 12, 2004 (gmt 0)

10+ Year Member

I think maybe my choice of title has confused the real question here. I have made my client aware that to achieve prominence within the UK engines they need to either market online with a .co.uk domain and/or use UK hosting. Given that this is a large global organisation, it is not surprising that the powers that be (i.e. not my UK client) want one large global site (which happens to be hosted in Denmark) with each particular country having their section within hence www.myclient.com/uk. Our concern is therefore, that my UK client's content will not be visible in the UK engines. My question is, therefore, how can we get the UK engines to see the www.myclient.com/uk content as worthy of indexing? I have thought of the following but am not sure which would be the best approach:

1. Construct one page, which would reside under www.myclient.co.uk but would redirect (using a permanent 301) to www.myclient.com/uk, or maybe even just www.myclient.com, or

2. Just point, or redirect, the domain name to www.myclient.com/uk.

Ultimately, it would clearly be best for my UK based client have their own web site with their own unique content and this is likely to happen further down the line. However, meantime, I am wondering what the best fix is in order to get their section of this global site indexed by the UK engines.

Phew! Hope that makes better sense! I'd appreciate any ideas.


8:30 pm on Sep 12, 2004 (gmt 0)

10+ Year Member

Anything other than .uk or UK hosting will not even reach second rate and your Global overlords need to have that explained without deviation or compromise.

Incidentaly Redirects is another can of worms that may/could tarnish the www.myclient.co.uk domain and handicap its future developement into the full standalone site it should be when the Global dictators see sense.


2:03 pm on Sep 13, 2004 (gmt 0)

10+ Year Member


My experience is that if your domain is hosted in say US, then ALL content will be deemed as US from google's point of view, even www.domain.com/uk

I can think of quite a few big brand names who use the structure you mention e.g. www.domain.com/country however in country specific Google SERPS they get beaten by merchants and resellers.

I know, I'm one of the merhcants who sell big brand widgets in the UK - we have a .co.uk hosted in UK. Our supplier, the big brand manufacturer also has a well developed e-commerce site selling their products to UK. However due to their choice of www.domain.com/uk they don't appear anywhere in top 50 for SERPS in google.co.uk under a 'uk' search.

So I guess your client just has to work out the commercial impact of not being found (easily) in x countries should they go for /country all hosted in the one country.

Think of some big brands and try them on google.co.uk with the 'uk' option - this will give you some examples of the impact of what your client wants to do.



1:08 pm on Sep 14, 2004 (gmt 0)

10+ Year Member


I can understand why your client would want to manage this all under one domain but it might not be possible to achieve this work within Google's GEO location factors (domain name and IP addresses). You would be better to link to international sites from the home page with a .co.uk domain, hosted in the UK.

A 301 re-direct to a .co.uk site might work, I have not seen it done.


11:11 am on Sep 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Just speculating, but if they were to use a dedicated regional IP for each of the www.myclient.com/uk /fr/de/it would that not at least solve the problem with Y! and G?


3:58 pm on Sep 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Not to contradict everyone here, but we have a SEM client who host their site in the UK and use a .com domain.

They rank almost equally on 'international/web' searches and UK only searches.

I don't know why or how this happens - we optimise their site generally and specific pages for targeted keyphrases - and seem to get great coverage across the board.

Yes, we may be 'lucky', but I wish I knew how this happened or the answer to the 'UK' or even the international .com question - ie. how do I AVOID .co.uk results and appear in international searches only?

I shivver when a client says that they want to target .co.uk engines only - I personally do not think that there is a definitive answer.

This is ironic, because you would think it to be in the interest of SE's to make it clear what needs to be done to ensure their results are even more relevant to the searchers.


4:10 pm on Sep 15, 2004 (gmt 0)

10+ Year Member

markd, you're not contradicting anyone. The advice so far has been a UK TLD *OR* UK hosting. Either will do unless Google's geolocation gets the location of your server wrong, in which case you'll be wishing you had both.

As a large proportion of UK users use the .com versions of search engines, any company that could just target UK engines (yes, I know that's currently impossible for natural SERPs) would be doing themselves out of potential business.


4:50 pm on Sep 15, 2004 (gmt 0)

10+ Year Member

I really appreciate everyone's input and thank one and all. I don't think it's in question here that to figure well within the UK search engines it is best to have a .co.uk domain hosted in the UK and, at worst, to have a .com domain as long as it is hosted in the UK. That her certainly been my experience. I know in my heart of hearts that this client ought to be building its own web site (irrespective of any decision made by the parent US company) if it truly wants to attract business from the UK. I've convinced them of this and they understand it. I guess the question is now, in the interim, what use we make of their .co.uk domain name which isn't going to be detrimental to them in the future. So the question is should I direct their .co.uk domain name (either point or use a 301 permanent, or optimised page) to the .com index page or to their content contained within .com/uk?

I guess I just need to try as in most things concerned with SEO :-0


4:52 pm on Sep 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Thanks JetBoy

What I've never understood is how a site which is hosted in the UK and uses a .com can compete seemingly equally with US/international sites also using a .com in non UK searches?

I know that's slight OT, but maybe the answer could be 'reversed' for a UK only strategy?


4:56 pm on Sep 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member


Could you get permission from your client for a micro site, hosted in the UK with another .co.uk domain which would contain sufficient content to be relevant to your clients' keyphrases and managed by you?

We too have a client which has just implemented a pan EU CMS system for their web site. Even our UK client has agreed it's total rubbish.

What we are going to do is run bespoke online marketing campaigns (including SEM) using a microsite which will link into the main corporate CMS driven site.

I know that the centrallised 'corporate machine' often takes no account of local marketing needs of their county-based offices.


5:46 pm on Sep 16, 2004 (gmt 0)

WebmasterWorld Administrator ianturner is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Why should a .com hosted in the UK not compete as an equal on international searches?

.com is an international tld and should be treated equally no matter where the company is based and the site is hosted.

The difficulty comes because many US people see .com as being US rather than international. This includes many search engines, who could significantly improve by having a .us version which only lists US sites.


6:11 pm on Sep 16, 2004 (gmt 0)

10+ Year Member

Hi Mark

This is exactly what my UK client is going to do - they do understand this is the only real way forward. It was just that whilst we're sorting out the global politics we wanted to see if we could make the best of a bad job.


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