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1) Is ROI higher or lower than Google or Overture?
2) Is average CPC in your space going up or down?
3) Is volume of clicks >5% of total from PPC?
Results below for "enquiries" are people who click on advert and then complete the "brochure request form" on our website.
Google. £20,743 for 795 enquires at £26.09 each
Overture. £10,833 for 624 enquiries at £17.36 each
Espotting. £1,576 for 146 enquiries at £10.80 each
Mirago. £200 for 25 enquiries at £8.00 each
Note. Average sale can take up to 6 months to conclude, but will be worth from £3,000 to £5,000
Conversion rate, Overture highest, then Espotting, then Google...but all reasonably close.
Espotting clicks have dropped 30% since May.
Due to rules of the forum in not posting specific URLs, feel free to mail me and I'll give you a list of some sites.
Otherwise, you can also call espotting direct and ask them for some of their reference sites.
One is a Cottage Holiday Client, One is a Personal Injury Lawyer and another is a Garden Improvement Supplier...
It seems a good product, targeted listings and sensible bidding will produce results on any PFP model.
Do not discount Espotting (never thought I would say that).