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1) Is ROI higher or lower than Google or Overture?
2) Is average CPC in your space going up or down?
3) Is volume of clicks >5% of total from PPC?
Results below for "enquiries" are people who click on advert and then complete the "brochure request form" on our website.
Google. £20,743 for 795 enquires at £26.09 each
Overture. £10,833 for 624 enquiries at £17.36 each
Espotting. £1,576 for 146 enquiries at £10.80 each
Mirago. £200 for 25 enquiries at £8.00 each
Note. Average sale can take up to 6 months to conclude, but will be worth from £3,000 to £5,000
Conversion rate, Overture highest, then Espotting, then Google...but all reasonably close.
Espotting clicks have dropped 30% since May.
Due to rules of the forum in not posting specific URLs, feel free to mail me and I'll give you a list of some sites.
Otherwise, you can also call espotting direct and ask them for some of their reference sites.
We too no longer advertise with them and I'd advise you to check very carefully where your clicks are coming from because Espotting aren't very good at it ;)
One is a Cottage Holiday Client, One is a Personal Injury Lawyer and another is a Garden Improvement Supplier...
It seems a good product, targeted listings and sensible bidding will produce results on any PFP model.
Do not discount Espotting (never thought I would say that).