I am not sure where they get their traffic from at the moment - there is a chance that it could be laregely Google based in which case I suppose you could weigh up the cost using a OVT / Espotting / Adwords / Mirago comparison once you knew how many clicks you were getting?
Would like to know what their USP is... there's too many sites like this out there already.
Not sure how far the Lookfour.co.uk name will disseminate into the public arena either.
Sorry guys I wish you luck, but short of Google SERPS, getting your traffic is either paid or by lucky breaks, quirky features or as a one-stop shop.... aka portal.
Quoted 10 million users per month :)
Quoted £600 for 1 keword per year.
Explained my listing was already number one, via their tie-in with Mirago, and even with Mirago (and all their partners) I had only managed to spend £326.71 for 17 number one keywords over the last 18 months - so thanks but NO.
Not knocking Mirago. I would love to spend more with them. They have the cheapest cost per conversion, but they don't have that much traffic.