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Announcing preliminary results for the first quarter, the company saw a 67% growth in revenue to £16.7m, up from £10m in the same period last year. It did not say how much profit it made.
Espotting also said that its advertiser base grew by 14% to 22,700.
(Guardian article requires registration)
I would suggest that we can safely assume that £16M is the profit balance point for a quarter.
I would think that the next quarter will be less optimistic, given Google's recent damage to a number of Espotting affiliates, but the increase in the advertiser base may offset that. As long as they can hang on to their affiliates.
...hang on to theor affiliates
LOL - too true ;)
I think if they slim down some affiliate and concentrate on supporting the good ones (i.e. better to have 20 people doing great stuff that 200 doing average)then this will bring even more advertisers in and therefore increase revenues.
I would like to see them get a couple of new BIG deals to shore up confidence though.
Good luck I say, there needs to be a competitor for Ov. to keep them on their toes
IMHO it is now a two company marketplace with Overture and Google - however don't discount MSN - they have resources, cash and will be getting know how very quickly... expect them to be BIG next year
Still - it got them on the map I guess.