The King is Dead, Long live the King

or is it

[lloyd]

Very interesting article

[webmasterworld.com...]

What is everyone getting here in the UK. I am still getting:

AV.com
www.altavista.com
andwww.altavista.co.uk

Why both keeping it going, especially in the UK and just have a redirect straight to Yahoo.co.uk.

[IanTurner]

Brand loyalty is a big reason.

Secondly you can make experimental layout and design changes without risking your main customer base.